STATIONERY DESIGN
WITH LANEY RUDDELL
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Stationery isn't just about pens and paper; it's a canvas for self-expression, a reflection of personality, and a tool for communication.
In our digital age, the value of beautifully crafted stationery has only grown, making this art form a valuable asset for serving individual clients' needs.
What you'll learn:
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Design Principles: From selecting typography to balancing whitespace, master the fundamentals of design that form the backbone of captivating stationery.
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Digital Tools: Harness the power of industry-standard software like Adobe Illustrator to bring your designs to life with precision and finesse.
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Harnessing Client Inspiration: Learn how to create cohesive stationery suites that resonate with clients and reflect their personality and unique event identity.
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Printing Techniques: Explore the world of print production, from selecting the right paper stock to understanding different printing processes.
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Expert Guidance: Learn from a seasoned professional with years of experience in the stationery design industry.
And you'll learn more:
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Hands-On Experience: To put theory into practice, follow along with a full design project using mock client inspiration.
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Community Support: Take advantage of the Student Artboard to share ideas, seek feedback, and grow together as a class community.
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Career Opportunities: Gain the skills and confidence to pursue freelance opportunities or start your own stationery business!
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Working with Clients: Develop essential client communication skills, understand their needs, and translate their vision into stunning stationery designs.
- Developing Price Schedule: Gain insights into pricing strategies, learn how to calculate project costs, and create a pricing structure that ensures your work is valued appropriately.
LESSON MODULES
Over 25 lessons guide you through the technical and creative aspects of Stationery Design.
Stationery Basics:
- Invitation Elements & Assembly Etiquette
- Invitation Wording
- Adornment Options
- Postage & Mailing Considerations
- Understanding Print Methods
Paper/Substrates:
- All About Papers
- Common Paper Sizes
- Other Common Surfaces
Understanding Graphics:
- Digitizing Basics: Raster vs Vector
- Color Spaces
- Graphic Procurement and Usage
- Editing Graphics
Graphic Design:
- Using Client Inspiration
- Typography Procurement
- Invitation Layouts & Design Compositions
- Color Choices
Using Adobe Illustrator:
- Creating Design Layouts
- Professional Client Mockups
- Final Print-ready Files
Production:
- Printing In-House vs Outsourcing
- Purchasing Materials
- Assembly Strategies
Clients:
- Timing Workflow
- Contracts: Essential Elements
- Pricing & Invoicing
- Communication & Boundaries
Can I rewatch the lessons?
Can a beginner take this course?
What software do I need?
Can I ask questions?
Does this class have closed captioning?
DO YOU DREAM OF CREATING YOUR OWN UNIQUE DESIGNS THAT CAPTIVATE AND INSPIRE?
Whether you're a budding designer looking to specialize in stationery or a seasoned creative seeking to expand your client offerings, this course is perfect for anyone passionate about the art of stationery design.
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About Laney:
After several years working with a multi-million dollar Fortune 10 corporation, Laney ditched the suits in favor of paper suites! Whether it's weddings, corporate branding, or personalized stationery, Laney's expertise lies in crafting memorable visuals that leave a lasting impression. In the creative industry, Laney is known for her passionate sharing of stationery design and business tips.
@designbylaney
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LearnCalligraphy.com classes are hosted by Kestrel Montes. Aside from serving her own clients, Kestrel is perhaps better known for creating innovative tools and resources for the calligraphy community. Kestrel's own success as a professional artist paired with her Master's Degree in Educational Leadership, gives her a unique skill set to create quality educational opportunities and enhance professional community building.
@inkmethis
